Once you've made the decision to purchase your very own coffee franchise there are many questions, doubts, and fears that will arise. There are a few secrets that successful franchise owners know: that those owners who do not succeed either overlook, forget, or do not believe the importance of a franchise ownership. Growing a business is hard work. Heed the secrets below in order to make your coffee franchise the best in the business and to have a staff that is loyal to you.
Select a coffee franchise that you really like and not just one that you think will make you the most money:
1) Take your time with decisions. In the beginning chances are probable that you are not going to grow or like the rules and restrictions for a coffee franchise. And over time you may not like the uniforms that you must wear. Instead, go with a business that you believe in and let your enthusiasm be contagious. If you are in business just to make money, or do you really want to build a great environment for your customers and your staff?
2) Be passionate. A coffee franchise probably isn't the business solution you're looking for if you can't get passionate about coffee. If you are passionate about coffee, make sure you build your business around the coffee that lights your fire and not some off brand that doesn't make your mornings shine (besides you don't want your customers to catch you sneaking a sip of the other guy's coffee.)
3) Be prepared to work. Building a business is hard work. Far too often franchise owners expect to pay the bills, sit back, and watch the profits roll in. In a perfect world, maybe so, but in the real world hard work is necessary to begin your business and an absolute necessity when it comes to making your business grow.
4) Make work fun. Build a team atmosphere, play fun music for your customers who are not in the business, and be sure to give your employees the incentive to succeed. While this isn't a field in which you can afford to pay your employees a great amount of money you can do little things that give them incentives to do well and succeed. These goals are often better for some employees than higher pay would be and will breed a loyal staff that actually enjoys coming to work day in and out.
5) Be involved. If you are involved in the daily operation of your business you are in a much better position to see when things start to look correct and bleak before problems arise. If you are not involved then problems may be catastrophes that are much more expensive and time consuming to fix than if you had caught them early on.
There are many ways to run your business and it is your business (as long as you remain within the guidelines of the franchise) but it is much better to follow the steps above and keep things running smoothly than risk significant problems by ignoring some of these valuable recommendations.
